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Dec. 25, 2024
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Marketing

Influencers pave the way for successful digital branding

March 22, 2021

Ferragamo is tapping the clout of creative influencers to promote its new Viva ballet flat, itself a refreshed update from the 1979-born Vara shoe. Image credit: Salvatore Ferragamo Ferragamo tapped creative influencers to promote its Viva ballet flat. Image credit: Salvatore Ferragamo

 

By Nora Howe

Sponsored influencer posts typically see higher engagement than traditional social media ads, making influencers a crucial component of successful digital strategies.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  3. Dior goes for gold with flashy J'adore campaign
  4. Stuart Weitzman names Kim Kardashian as global ambassador
  5. Neiman Marcus honors Brunello Cucinelli as part of new awards launch
  6. Day's wrap: Tao Group, Henley & Partners, Dolce & Gabbana and Accor
  7. Dolce & Gabbana unites men, makeup in new marketing effort
  8. Louis Vuitton joins Discord
  9. Global millionaire count to increase significantly by 2027: Agility
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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