Marketing
March 18, 2021
Consumers are looking for perks from text message marketing. Image credit: Facebook
By Sarah Ramirez
With the exponential growth of ecommerce, including smartphone and social shopping, and consumers’ increased desire for personalized conversations, brands should not overlook text messaging as a marketing channel.
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","iv":"80c36b1284c1e5d7413ddb24a2074545","s":"5b0d0d3130df6ea8"}
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