Marketing
March 18, 2021
Consumers are looking for perks from text message marketing. Image credit: Facebook
By Sarah Ramirez
With the exponential growth of ecommerce, including smartphone and social shopping, and consumers’ increased desire for personalized conversations, brands should not overlook text messaging as a marketing channel.
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","iv":"53b21915daaacd18770e17c0971760d1","s":"2a04b64eb516f631"}
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