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Nov. 23, 2024
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Marketing

What luxury brands can learn from Hermès about pricing

March 16, 2021

When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Image credit: Shutterstock When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Image credit: Shutterstock

 

By Daniel Langer

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Baccarat pulls incoming CEO from Printemps
  9. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  10. Vestiaire Collective partners with influencers to combat fast fashion
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