Real estate
March 15, 2021
Douglas Elliman joined TIkTok in spring 2020. Image credit: Douglas Elliman/TikTok
By Sarah Ramirez
While short-form video platform TikTok may be best-known for viral trends and its popularity among Generation Z consumers, its use as a legitimate marketing tool continues to grow, even in the world of luxury real estate.
{"ct":"6LCtkYHGHC9lF72A35KRtugplW4nWQXESVRbqpjW816xcVActB4HH88xay4KhIk0Gbep0uKL4oFr0PJR6\/RQSjjokYCgnHqiryvaacDAPdhoHPjNio86hTBHF93KGMo\/f43hk\/7rbx5miaGRT7ll4lvRRqL0zhvp4GFxMLQFT+ndWLiroNQ1BdojuUY\/lK\/KBNgFdCPomEyzEN8Opj90eSXGE30h3kTwMF7dHJNNFGy6gybMQBcqMdtGud9XodUwoPRdy\/GrQEF2fL8phsLl4gUd4EsBknJxqdk1Ms83uvedBtwmueDhI2FQP9d+qC1T6QJy2kkE16XnlKrd16Gy3iMbmB7C4up7P6EFW8qyuNvY9saZvBCVBfUECSWa\/rwR934t+CuvGksw9ZqApTcu+OkO6iK6J0krlMO4ukzP8ROLu9K8HMHLaGLg8M7JzBBfu7MQc+k3LG2t3BMTOwM4mfhfNezZ6Gcwm8vFoNG2WCAqCZm1GeWWXv4IMwaybhTZrtXP5XrwGDy9PXij4fBq\/dkCIAknEG2FMuv06MVyFtrv72r0GM6tFE6m8\/+x\/ci3sGPj9g2umaIzpDpJG6o7kjUXNyeE4VUzR\/S70VsYwotbrH\/Vedp0uEX7dn0kpPBfD6WmXfJ5URUCTbHiqn1DQ0QhWLLpcG2DVDHr6j\/HW3tnVS620obEkwfyfizCExrcU40dwaZO+t57aiR40w4deMvxVupEO6URZ5HFIJN7fQyeWwlVkHs4j\/RmCSIVvcRNUojeVz+Czwty1E09MdlshLdcYB1hpYfuHIywrZo5mTokx7tOKeZTpoY3B0iVJwXw6Ql7PDhVG8TFwzPOqbqacZ9H0Svxb6\/E4yhTe1+ZTatxfgtAFfLrMt4R7UIMisATbbYBqd0Cn6o0uhF8j4gVNa\/QSeScFVbRdtPTXNSQ9KickAkvH9pKGLvC5DxiKs9021iOSJeb7GcPHq12nbZfwmmd61Enb\/7jSqhWQBt44GfHFEGl7m4zcizNH7qKrsC81wPL4XDai9B2QlqxfUEQuVvPUHdk9RRIkIfX\/D1\/BdA4rPVJ+rgeEuJttcM5HBgTx3NUFXrEG1EGqht5Q9DzElcyCmBcrKX1GPjXC3zmmjCv7STwCQHIavB3b6Z0td205xdXh5+afkeW5GEVVMLxLM4GbOSUeKFgAhKskOWtN8wLzWZnPcA35H59yFXqqQKk+7W+4tkeWbBxpzXHpeZtchOUGGTQVcyCjgYwfL+0\/8klzJ0oOA2hwC3Itugvf0xMys7w+A263bv9SlMDbA\/LMwFgxu3KHlelfo\/qCZym0X7OdYnS7ymVTEqQQTNhIlnfQti9yurnGVeW1qjP1CXAOwTMl3JLF5bd15BDCCoH3U39L3RT8FrDQckkE0EXnSrQ2pcGTdrvpKFK1rNzrdGIKKkhBfwAAnikavSHOo+NJp\/2fDrGTNeElJkZsY+HAZCXXcFi4fGTmkqA2bh4VZqZ9s3889Qnnd6Lk1sBH\/lsJTH2XzVRAF8QvMTI+rEbflS3WiGMD+hV2gSLh83yE7evYRcqYZmaK2h9Jm\/0lF3157JwcbAunDAGgG1hiQc53OJN4eix4Q8473dXd5YeC6G6LygkBKKflApAq60LF1pkQmS+94CILt6Dk2wP0bh6qy32fquiKOrIyIdAM3eM7eQJwV80\/wMviSt106TFaM6XWsOHPZxqqjiF6EuKNwtv3x5CPng\/7+yErp6hWuogzuukEZS+oHQjR1lJa8JZoh2VtX1a8kJxgnTi3GaJ1vaMr5Ex7aOUxWeUEr7nMj744P8xnYT5CIiDFPA2509Ur\/MyXY8aAxTH5lTnh39Cm06Nal2630ciBL8ClFf+51gObr8ZHvlJfpWB\/fDkpq1eEcafYA1LfqntFwmRxmRcdG1mW3\/z9dvL55hC1ztbLPVsTMG2tXMkHXr1GL5DaPpvjqRWRBjQ+IZVDqOatF3dbFoI5KKFnDLReP6MpH83WT7jTHbkUByddvkAWA8zwzHg0ly4rJ+HAaogHmxCLJ+S1G42T83XP9xQWUXvLnwHx3D3HUXoF8HAkHV+MK0ddlvNQK54HdoQgchTzC4zoNwtuuk3jVvR9usGwe8YgQ+W2tnG2MGLliLtz5GiJJtPdyMmyrNppMCByltXAM8\/KenM75urMiWjSaEd6aV8IemE1uOAu2LgGqCH9cHp2xLZkwNOQZNVNecn9fdpQcwq4a1ZZjMFCeJbPDmIS+RkGrEQt3feRBkH0qib3RHSRaGEV8aiQwMcTcORRns2nycHLinq\/P5p2Yv44gpgjdznwEtgRdswkNgyFR6vAcjHkcsEzPxSJ7fuZHbotGyKKK3fZsz4jzrP6834ULCs18C+J93Va+0GoWKakS6sdYtgYc7dC1OMaN2083sudmaQT7H43S+m6pZC68ZjXxSWIRVodA37CiSzyiTdu\/lI8l9E5O1JwOfODCJb0Jt7Xov1+woiqtXLKc9hXXReuxsJB4Gog4FlpnyDFPCzWtlRw79tdMr8zan6Pgi\/pnCPEgmNIsgP02VkCwGwBlIjZbuxNix+KPu+tb38kEMxtW00P+gRK+cfTLdi1CkzwhOgpweoJGnavlT9f2afzvqcGuPz8Il8GgCGzeQpna6hLSF+fapEcxUoHwPpYTuW1gVO13a5CaO55+rg8BZjnSYxAf3aKfEr3FEeMlJDxfjWqdW\/vXBPSTanX4RNLgl0ho1jxHcylN36Mfqug2AoGDFhoahYelqfB1pfYdWDotrLVXrFUCmwrlKC7hrzz034elD5K\/OaZLb1B0BwOHrBzz7fW0Ol8vBjlcfaePvaJKfLGmSvuXiRvW5iLZrIQozm\/Ey0eRM+MKbc1haU72eNztkJe442SvOuk5D9TleSbZ9XHJ57fM9vnbv5k2DGlHjUi3yYIHOu3Ya698rHLZXftWjZMEizKu0sWAzt+lN0RTYEFNbQK+8fmlhch4UlxweAF9uGFV8fiu8TekKj3hRApmZ1bKxAXKzHSbLfO6b\/+lEsUl41isMph2V\/q1Zh18XDyQAxq4EQ4VIsfCd+EVcfQ8bsFPbvUSVzTHijeRq8PO1vQTyAL+fvFZR4P\/HyhOzzDaED\/iFthFfoHKkLUpUGy2fxL9U5sLHq6zFnneKAO+dlXDjtDNx\/NT9nBxdCft6Aivs+hxuD5riWDffZjzdcxGmZFQcZ\/\/lSHJs1izKA47zIaHod91GU752QlFFjvsZZ6I2\/y9irVYr9iqZ\/1KMH+a8WwXDz\/fKoMqaZlOkRPORnF2CbQrVMxFIW3CJAceV0VuRiMygMdGRmE8brMXA\/eKRjJI+liY7w8WoILGs94UyIwsxixlUe234g4KU70qSIQ3fKjK1tPMxX7kXA1XQKz+oGL2Okm1GpSCnn3pQfghsrKW+smzAfvCZ1EVEsp6PVG106cFDj8FhZipN4j5ot1I++EhuSJQNyYzGVmrB8W0vF9wvr4rRjwobqMfJLe2OmFC8yxCW\/9Et2e+SoRm9qubJDx\/Aq+Ww4H8Nd5viT816u8AM\/F+xw2MLBR58ik20a5+B\/Kf7KMg1l3QLY7Lg2N\/g++vCSce0RS\/6F6j8N\/CyqC9Yi36fzZwv+E03RL7gXqTTiLJe+fUwMusPzzTQsf\/nfmtIJx2A+WoEZpW19VpyH6LU3snVB5lvHUnHh9vV2ItKGmyPrDvuGahlaobogS3zvnYVLBvPjr5P5EIARPKfoVjZz4O4LxC5OT1Lod\/UPCqVo2LvXY2Vsb5fudHkHcKqxeX1\/v3beHctUssNmUVj+OEVeoHKVtbpkFbPQRSQDQMm84rOZjKSBkSMJd6CQCVA5s8At\/W2T3UwyfLcgFdspOLHhwqxn7B\/88NUq4JcmMxkipVLGCtiM3O5gGL0iOpiR83SQlE4sEffqiFRKJXnwNvSKg7P4lv\/nAyeqCXIydK1fOtcOn0xgZ\/+QmBi2HoHPOlMN9VlmN0sxuHNZNaCcL0uhN6utiT6\/x1gTs9nRZuBgfb5qW7e6GEWQRfthGuVR1kprljHpN942MVqTkOVEgA5XxLcLBaBvDYSjdC7eyDydEW42TectYIhlCoxnu2CKG4ljWV6JVfBhQOunbKGThhSh2xuZPZmSNGMKFYx+jmBEH7Ug4oSjL3uJ5v4FkwmQfkB8DGyHinvteARt8OG4KbSypyJijbzf1AKAScDFqVkl+RtvfdBORTGXvNAL4yaVtrk4i\/lwclt79BrUZjwaJYCPFzks1ekjcPXqFulravkeFozGe3pLIpq2MNbcKC6m4v\/AIa7i4LhDKOdgS9b15q7zRI4A+Ug2eZ3eaV1QQVfooF3eRjf9z3V5kMT44onDKph5Maa4LEHtOol3cph8xj5+dePr8cvmBjuLEpw85WrfPZ24A8pFmxS1\/zkv5aoF4pYZOlPkz7Rgrw4mlYs3K4cIjXgwSuZESE6jzF7HRynL+VYnQsS7jN\/EEc32ZXrZkf42uo8IKhy8Gpixro4M8FiIc0KWFNvvC8uMnfT19OdSOvgXtJ3hCDNweD4jXYjz83bt2ax++HMOKmNSPgMK4F29pPpakAzORX6c3GFpfuNEQn1UhGXCqvu1RZzhD4jtM0LSV4SQ+oWPThSFPp\/3Yf\/KsS4wCr0qWrGpUWIgceB+VRrp5m7K7l1n9QFDpQDKwCxG953sGGCieTz9nA+2isaqmhiDQAidW8edaYcmOEZl2A7bifwu5TDrhhRc7pUJQnlj4WcZI4+szHv+qfBGM5x4KNNq+5tDlPjPvjnxdAbUGXrums7jtf282mWAj1iofZ4zlubJxOlwgNacSSRgnGUeSlGwNdiFml0+NK1REo+Gw0TeyPS9BT6HNSBDUvs06VVPCyHpkCWAjWDhDsYqArLjY\/eJ3XodjsRwA8nn1MECRrQBBdm5OT+uAZ6gm4gKRNeOBfaKB2\/X9\/5LS+1DUtKQHT0NDzIHT6\/E1d7WZ9HkAO7q0cfFhYt6gCr6PLRADC3ImR\/jLUKHaYpiGEF\/qBzeVMgLVezSffYhjZo+dqSXBcTx\/5qmRP+vzBRzt4L3PSN\/JnOEugN0GmcNQs2b5gHXackOPsFa3WQqCeq7TRD+giYz126aIRm8kfNfwmPJyiovgexA1KMKoA8k7XiCpofdMeCsNgX5yUPUy+TSZXGWB7x9mUa10XsHmZhK2k3PdIKlln1WPxehPjIXmrHx8NC6Plkzqwr4i\/KRqhw\/560BKX6xZydG2EdRsB3Qh5gmkQh9ZmYZi\/HtgwbjbkFSVu1ZyCIptJpSdV2+H1B00Ut0eeJHZOyrD7rDWLa2Xw8ikzlu2ZwIWENwwYKIQwqQ3xqxNtDtrtU2O5Xz4YSzjvuuGOLmsi\/W+IfylDtFocDhrv9ipKhxR1atTxBqUWzQ5LPutn809hWLVeDtWwjIRdF1uoSxolXlhky9n1NvKNpuh9Womdf5LMOkZg8y\/KF9LKHPfXbkNPMURV3+kS2YD2C9lATbnf2QBCejhzqLg6XKl\/3j18FEI5C7TdCICl\/NDu2M0DOkp4Ri9zpOqR\/nGGHCei12J4ZmflBdfFglqq3vdpPdhX\/BsR44BqrnUy+v8WWhBtatCqcV1ZQSCEJJDzSV2jdor1nOjd9\/uCrl8Rh3St64NwEwLG9RCxw4wPUAibFPgyK+04OLCk6OsUAjkA1J9ErFT4npgxCIeUu3+xY9qDtkENGRlBs9+LiBDfG9ugdzzXlynHmDnCGsa0U9bLeCbcpYmzv9+wD+SMEBKqZP5Vk32\/IVsDkca1hIKoZH5yQdByXnI1cwFqDegBF8BRWinzXZTvXuXA0r8iDM0bFw7exSHvQB0xbqVwSar1DwsIiCHHf1s6Z9QCkXSHBAIqS2UhlY4ogeaNEOnozFDKt4XzxenX1JJ8uRypEh49RGE8LV\/2BP51zyypbkVbatQPRVzVZBIi2Zc7geh1JW0vklMeviv3MrHpFGQXGll0u9LdY39Nl1xGIpWjQxBHgrp3+ul2qXbfjxZdMDCtAeQxLk\/zWWw0m8\/VjgGsBKZSbn5BZTKnQ0x+7qgVteC\/l+wzWEnCqhStUnZm3yEqr3JoqyI24Jr2JJRKoYZqcEvFL8GR\/tL9Ev0hBxEiNwa8AKFfKghn1kTkYkLaSBGDnIHYX1ESOHxoFdD7jlcXdpvMUGKiOH+AFITICTirQaE4cmXJhQmMdYEz9pOzRtiET2PIgXa3jQVEJruiZ5GqYNn\/dO1eiU\/3CghkS8FxS\/MIDneoH1fm+YTcup70H\/zrU47KfZ7ue+EDthOMRj6mhLNhjrMyqzwXUNHRkLimx417T\/6WqqjvSKneCwYnrXhYwBx2AgITkPQThhSwF1NcBlZt81FziF+vitVLPomGcFYjbU3va7CNzecWRQWWXCVRKSz7ZCh8tOc3tQDHFk07Ggh8BftPY9S5EqQGPanRDpv0duVechv4dPFg4FrsGa6U8Hhb0Nd+Tf4wdnDRPftvUQwESbIguYbIBbgL1q+7vlca1IAbD9EXTrzrHfzvQa8k9bPC2VX3gsSAInzqtaw9r95MnNj+w0LoYgtGc8aXNh2iRdnamU1so4QATM7S3Hj+x+B+NGbzviP5YEXp1AtJl8qs07jPGo3qwRKMixvNdTngEEaQZWKkEQcBIFJgt9V8KTlYfks\/CNP2ajawbqG2\/Pl6BXqTzqJk5Fht+JC4fQLUEs52kJmIlr1NGhVOy0r8XGWuzsr2dvt9Y1HPe1Hsx3rJcQMOrGFlXpM9rJqTc0H468LLBYGw63FyxVhBOGm5JKjuJvd66CmGptec8qiVdcimHoce\/UDmmv33LXo66FsBKNsQ9D7uZobi1GpHF7IB6A+5BNzPfrIUS4YOIlHJd9osAspePc3rYF+hbmuubDzKtMlEM7T31ID33\/rn4\/3jkD44F5JxdC30yYn29Zzm6qtBOKjs5PR87ZOWl7IxeAsMf4mT7Fr732gzIpsKhFzOSg\/DPKjyxZBmO\/Ne+Z1ch1q4Ejb5\/z7rcY6esZqbtijABXczUHDmHTORh45HuT+UShQrnZU1mP+K+7PbjnJVRePSkUYs7wDcpUrFO9irgkopcysIAXxw50HXPVr7wsVM8fwsN1wlC5380kYuckAOw+l1A+Lwh0t08ywXYN0fAVx5XGV0AWhz8+9123tLf\/XEaEG2yXwZdeNHBrtGVM7uZ0V5HZseQGnHQ9idSZjAYIR8LyQpKAXRO+IihI0FdQZYyMHFLJLm7TaGk42gEAC2pvYVUM2aqe05QziteFdvrUhPH+GsPOylzUEsyR\/Q1W4FI4paxuqXuXj9L8a\/mKTDyEASBoBvUWfW+5W9g0oc5ex5ZfuZdCCFczIVHCh1HMEUEdCkdN8A6sVEj9WgW9VPM33VoiyQ+I0rqU+1QBQ4Hjpf6P9t1taDRW0H6jL3cMBMd\/bTElnD9LNN3NB6VZebOpg5Q6Cwe0J6Anl5o+v5vinjWJuNyAo1Lj8eH640XB15KDtnAJJjEBRlHo\/07dcSF8HxJ5F5QWPEf\/GQIaM3MA6vUAwmGBSyiJVpxm0p37+8OEgddkuSNsgZLNmivWjSpDN9aat3dVv7zqMpnhaVMwvchZ4eKcmUQUs\/qy89w0HgWH99G4fiHhVsEMtReDcXelxIIlOKlistnQdiI8Rp2vNAU0tA6b2jGsue0D7l6rJwFbxwALvH3KkPUz\/ExLGDlwptjIsjrJpJQf8eiSSOqybVbwIdM+tUIBJfJURwFMyLDQoGVVRPfvFAIzheXIEHRlPl8vz1Uv3K7dnER09sPPb0an0+shpzO\/WoryeICh8tj+0pG8tO744sN47xVqHEcCAPR88YrgB4AyPB3HXGNT+F2QcWWzRANWWluZ5fqShRigBnWRYpykEuArEZofJaqd+qVqxBErk0f170O6XCXdQCBV3mcyvvfKymIS3mlq4Zq8fMdCPYT1sk3T17hcMCsI+RAkSj4smEvB4xg12HaXZK3FuYiGdELCcmQnHP05S33FMmGYG790rmcc2CtV9Z9ynrU8uhWEU3JTOkhVyfVYPeyJp\/StM9p6qEehYO\/vkkztMn5qDKM+n\/jfucnmf74PMi7LGVge6RlEvcZ\/ig9loPdSA5wE9Z+ofEc+D54tRGP1kBJU8AdwwjJJdyu6K4d4gomA8Ml88Hg5gG3TtWy\/b1hfr4FjiZNM5tKhLBn3Zw2Q2nW+EYDKMpkKbnYhD2cgXrYFb0tPToEhaENeMrShuRcuavZ2\/gTt5D0kYvVTKUXgfBDNadFConSu7yFhJgXow7E8QeINkPvnWZGw2Op7W2JFejwT64GwoapTYydrpQqxpP79AO+SmgvfqhpK1nqAjuphpZ5DaJnPRSgfDyMnn0a22HM4oMfsUSvPAHQCg7vCppfHsFIt5Dh4UvaUeV3ONaZJVY7ZOz3LbPtlmopdux4HdlBfYmrFCTsZgy0jMM3KtFd8cZHumClSjpopGEdPfOP6ci3CzV01ERBnFyUOgiF6yVC8nYSGGSQdWHKQdXJHLJqe0BOd\/Qf33ToBfAazj7aMvirVf3jsphhFkv5RwcnhFYY1nTylaNW10+lc5jgCM5scm+AoHJBoIHtKWeAQKWQszFcQJVc5rhkI+FBOi38j5hidJrQWofnFTjP+iVnmagOG7HKmqb+R6gQ+Gu5YOfXLiUe+h6cwlFKhpqVxTlF\/DcFAFxg\/CGderqHOESY4Wzzx2WZLkJ+LNJI91idj2sD8ybMiwpqW9VwH6EGOzzaGIE7ODoUBig\/o+\/dTFM+ZayPaKScA5s9kWTzy3tnjN9JBizLHF9PCJbssvUCNmjCImHvALTgku6KQYrF81dxxUknK9+KzqevAVAgjF71mPfX6nAElfOZp1KjVXIwEc1obYRnyz27mDu\/2JxZV4oVVBvmNQfCzXiJiJlbm4tUwomupT7MjKcN95togxNx3+NJfHr\/0mxMM992ZCRR6R++OJ\/V8ZAGZMwWNA5xX2IiUuGdyOZpKOwSNVw33g6p63KTT2IeCD6Dr7BZRxzzu9FWZu9i1WWiqudcx36p6uMzwtY7Zl0O\/\/Ajc2COb2zNUkOh7xyGT01ALWK57XqU+IUX2FYnDfdVyndIS0PdQQNXQgUyag6BWWmKD2\/hXpJJUazfe9FFRxo\/SDYm\/k26XxAFJPzcCPsJmTcTdxBNELoHSlSXsdL3N3cYJ+bfz1Pj2PIG1HtLPOR9OotTRgVhd\/ZRYxON73haQ7Mbm5P+9B+LiTrycY0EbGt\/XkhUQx2FBGg2WIhs+GHSpOoNlUGTwerWdCta7Nn8UEGKSMPrnVTmTL58PTriAlkj3RJKyMxYN1m+GgnoCAHh7tLPPcMts1c9EoD9CamcbwbtamPcwxT6pNhCF6X6Tap5nqAHZT6Gy2xIqiDRDqD8ZYWeJNHU8UM6JZPTcYaqr4ybt3JVskS625f1unNYbIBPcEC8n\/1LI11ECB2OJmYrw2OB8tWJpZsFUFYi+N4k3GYXcHUTinJCoV3yAsWANd+0hEi2\/mZvvMVS85kg2ta\/B5PiVIaIb5IOmlSNKkIcN08vn7p\/xLhuV20I6dwDVAhe4lKOqZPEEgt31EQi9NkgT6E5qTzxffnav0A5c0gEvAxThWsNrxOMspS5JMXcYlILOfhL06QWbegbfxqxoq6hPBzZ9\/y2w08EouuXLS9QOvUuqMsj+uiUR+2AxG8N3lr\/qT7JeYUQkMiQSvQnCwmrc3fnrF35UEb17fQOUsJ9AN4ior1+A2aoCIh10k4Ch92mAOVgCxEyp8Rv9AM\/xoDWCjSq7BGiHd1H42aCXmksB71doh4M+u4EHHL79lnorADBPNT+i2ZTopT+wX9Jo7+TmO3HOFtdNKMzbb2mwon+nxltesWoxszVpWgCsbdcGJpjF1UengOPhzK8f0y4=","iv":"176bdf605459d16e5125f435c048f3c8","s":"6472a053fb335660"}
Share your thoughts. Click here