Sports
March 10, 2021
Esports growth has seen unprecedented momentum in China lately. Image courtesy of adidas
By Glyn Atwal
The race is on for luxury brands to win over esports enthusiasts.
{"ct":"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","iv":"31f643ddf9753daafd5dc5c4a247054f","s":"95c2f70362c2fb77"}
Share your thoughts. Click here