Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"7e2cbcfdeb85deaca1e150e6902b9e65","s":"080423f0788230e7"}
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