Marketing
March 4, 2021
Google is going in a privacy-first direction. Image credit: Google
By Sarah Ramirez
Technology giant Google has confirmed that it will not introduce alternate identifiers to track users online once it phases out third-party cookies, opting to use “privacy-preserving” solutions for digital advertising.
{"ct":"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","iv":"ebb96f3aec6d7f7b5ddf65c2e2be418b","s":"1f39501eaaf20299"}
Share your thoughts. Click here