Retail
February 23, 2021
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
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","iv":"231154fefa202b3b222e3534c27ee369","s":"f2d2b79c9e9311f6"}
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