Retail
February 23, 2021
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
{"ct":"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","iv":"40d76d8b06f007abb7e2a5a52595122a","s":"5e15729d14ebc376"}
Share your thoughts. Click here