Retail
February 18, 2021
Luxury brands hate trimming their prices, but incentive marketing is a reasonable strategy for lower-tier cities. Image credit: Louis Vuitton
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","iv":"44ea8801cdc3e9fa9240deb0e751d2ba","s":"078de6ec88edd679"}
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