Fragrance and personal care
February 16, 2021
In China, consumers are still learning about perfumes. Growth has been slow, but for niche brands, now is a great time to find opportunities. Image credit: Penhaligon's Weibo
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","iv":"1b100ab1ea10599c1c311c7b22e5af5b","s":"6c6c54a64b5b961d"}
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