Marketing
February 8, 2021
Louis Vuitton Year of the Ox campaign. Image credit: Louis Vuitton
By Sarah Ramirez
For a second straight year, Chinese New Year celebrations are being impacted by the COVID-19 pandemic — which can have implications for the luxury business.
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","iv":"ff72c73e0a2f2bcb312c37edd65f4368","s":"a6744281674e7b59"}
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