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Nov. 23, 2024
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Marketing

Convenience, consciousness “new essentials” for brands

February 5, 2021

Sixty-four percent of consumers shop wherever and whenever using mobile devices. Image credit: Rightpoint

 

By Nora Howe

The COVID-19 pandemic has caused a shift in consumer sensibilities, and brands that respond to this change will be better positioned to earn their loyalty, according to a new study.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. Gucci channels spirit of giving
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
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