Marketing
February 3, 2021
Louis Vuitton men’s SS21 digital campaign. Image credit: Louis Vuitton
By Nora Howe
While platforms such as Instagram and Facebook have been deemed critical channels for brand development, luxury fashion brands should not overlook the effective marketing opportunities presented by networking site LinkedIn.
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","iv":"c45c9a88ecaf4eeab7416ad04950b1bf","s":"cda4028e6c2d4f90"}
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