Fragrance and personal care
January 22, 2021
Virtual try-on services are still available in-store. Image credit: Estée Lauder
By Sarah Ramirez
Beauty group Estée Lauder Companies has embraced a variety of omnichannel tactics, from virtual consultations to Postmate deliveries, to bring the cosmetics counter to shoppers’ homes.
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","iv":"23da2374102f8162639bb2dc19df40af","s":"631540b4fbdfcc8d"}
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