Google in the past couple of weeks has made several changes to its search algorithms that may affect marketers, retailers, publishers and service providers of all hues. Here are 10 important tweaks designed to keep Google and legitimate marketers steps ahead of those who game the system.
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K3OVGVwQY3eMXsc6vk8wj0f4NbqY2Wh3q3hKXzdq5tXN4I7t1GGaB+ln9a5rBi7MU47KzVn3YXxpymCVKQvP4EfS\/Y6vAlMlrvdbQyg2In+LI1SRxsNi8OfZ4bxzMZf1chNXpyZdzAo1nuwWSxn1fKnfahMCYblUBZ6Ks2Qk5OUKSBIEDGOx2YQodoANnAk4RXzCSsNOhhCJvyd\/4t7sw5jaqWvvHVKjVLhGnZy5Kmi2072idnL0lb2rErUXn0z9wM\/QZ\/iOU5TbSCR2mq+RfGsbvmd8+\/ABGyXTkxTuQrwYlMD+SVRzB+6yekHlYiYfZCE5F7YuBACWmunzvoRB8LD8IRDp+hai2cSC4W+RDdf6TFJRuBlPX\/DJV3EUS\/GulBuSPrFiOuu0\/wvWZnkkAME1DDMBBGXvMaGU3JDbwOQ4coALXIfBrPY+eLBD5gvz3MIyTIiLqjwCRVuDvzTTE335zHlayUjEIcSRjh+w\/3T3nDbaqjHm0t+9xS3qBJV3swLGugwRMufyUPcqFJY1u6gFW0F9WOjIh1XbDF1tcF+h+UAcaqmha4JzvMMmYIEFsu+V07J3GGwbyuDUN+hFQC+ag4HiqpQD8uQ0\/QYfx8stEtsGszG50+Iz7cV5aT0NBYEr3Q75aVJww2ipqESjNvDnbl\/McuoBB28OlHmPsfyzonA\/aLnJlDNCfLQ\/4+4aXgFK30el9w3WBlDoviyMWhkFBs8fCB5GpzsEzeFe9GONrEhbp35SrQpAHAp+PdPaFMvYH56vqFpKrkor6Cy\/dJNEgU4YRp1y++97Thd0XoCfMG1GUrGB4xWbKwRImRVw0dNn468Fgcr9OzyO59Jp5D2rGv+grceRQtqBpvtsreDgOZFQMaJpB3CoYQ864thgc2LHWrL4Euua4vJvZPtjH\/5UW2zxG2GAtdbz4NegvVLm+8l3UphW2OrUCUdjPpN\/uenRAO0z\/h7F9VVCyUXYWYIFeQPrn8LpJ7EtScfAEJL\/P1tQO82\/7TZVOU75X9NoFGXABo5qMU9O3CZeYsf+g+zwjWH1FWqyN\/aK+CYFVC3Eq+YkiZTu8Ak9jcP1gzpcwELOebDbJN6wreg9XSPr0xF+vUSVQ55ZAkr\/sQWUC9BHKw8RdB730pa2pn0wpiPLAz3K7MpIXZ8heutGfICUxWfL+OE8blDou31NVGT1ZNi1XlViIQLH6IeLFGN1QBJfCox1zhsaRdNDJT4pP\/aQllMpEIEWZetSk2hqvcjo+FLMEsPDdy\/ZLZ4zdR+kmYlT75tQoATVbm6QXCZVE3Ye3Q9ute321+OWKXwUp6uXvZAFK5dQ9uiFWxRzR7DyG87cB2Fmlv9tpBixsLQgRRs0cRs\/4JKmWROfLPJg0BdMTV14xuoCA23ao5A574l+Bx7o3Ysy6A7147z9hvJOLuQJoeEOqxsHlN2wyIXyrCVzrSBbGyJZsNgMm2+3tmuxY2mEDcFV2eTr\/spY9v2qfvMj495hmKAfHwurzZv4q0QKGVoq9ms\/b98PKErVonIU\/C4VO\/wwKpWOHw9SIa1TxYHC50QtEr7zmEPsWapVX+qdzleRnDEVeA3tWyIL2rrK9WQHlyZNMMiNA7rHVAz4aouq2ItPoPj5LDnHORAGJHVefuBP\/vy87LiThQuIkFxxHTBW1CJIK4IDpNuD8qrf9rZfejvVYn\/\/\/8DOSHBPAEtnIv1McEiuDUKHklHf2QAIxd1qPjYs9Yl\/DaPNV4S+9oPJdTTnpDdXxWww8QUw7u217aJOzPxniKKOHEl87R3RVxzsda35Km5tuCHeY4J0kFa2Qv82Fl7ZrtRuwQBtVKfciY2rDJ4Oec+m24WplP+WpzHwwjBhDsZ6WGiPcyp8Zp1WuEGm22TfrYMQ3rwcja1ijkX54imF1vr1EdKzn+2HBe8jHytVOD9esptAUn6XqSTS9OaC0FsmOpGxWFIQEgznD55mCv9rIm\/CgjufN1YEc\/RNWwVUhAy8Hu1fNU6ItQfTilK6ZMTa6Cyf1GhtqPl\/LKwn6Cw0Hs4cSJpRN3Ml7UP2pp3pjeuCxQaGN1ARrzL4f6vHjhgxoNhGesEONX53Oxc3RKKIDV1a0NnlIMOXYn\/Y+zcdcRRvJiX7KXOxX4enS4JEhimrOBdis9vg6e+2wA4cqs0qu2cAmaISXXV6LQIrRVxHhrprRZ9QOIxmf6lQGVGZuWuX7rq+\/zkbS3gOOi984nsP2P02ihSLz\/HJXI73tmQ9rmrfs4FBeQI+W5\/qOrJXYHaWJlcz+gKLwdFwel5GTtZ6O7lk714pIa1majBJlZTtDfaWai6059Iy\/ho\/Vy+WPRQ+BKcKNrnB\/jRvRQTUZa5UBubnDBPzrXMVUYnqd0DsuP2RdOSTxkvQOKZywD4+9nV+m303tlWNZ3jph5nwNVnZmsMXyOZw0BnLKb7ZBXUpcDhT4DEykimN31OccNAyD03kMQUzrm4y33aSF5t7zxPBTZIaae99k\/NG08gocVs2yqYlEmWpmkWDjuT1TpP4T3bx6mSS8I99qwKIC+AB1LmW4k7VBjMggazP8\/XQrGJRI1DpKsUHxkBJVvHAiCrNmhN15eOQgg963LPQliUnFtLPFCdZ0luuSg6Vq1u5QGewAHF9FQopLletLMHCd9+bcF2QqLA16fE97RfmzasOlxInXh2VNpN0N4Vedoy1B0mLFvwsrUPfSd9F50nvO4EtnOrSaASAWPr75b\/DRXwXVvbEbl5I4zKH2\/KE7zmogwsrh2cwF+2G2V532Cftq546hRDRE4QBZQyasvQUKi15QC6dCJGqA5pV5BJeqfZm4cdHnr00TN4v1bZ6El\/k8kgtEzLP8EnS3woux8HtWXDi\/yLVGvgLREc0Vd\/wj7AnHqCRTyL9q38SKfARPOpco0nhweqrP4deGA5mWJjWCyp0oOuEWiknp32zQ6viRU48fkvQsJvnzRkidfiyc160oN1fNFsqE9zrMLBkZbgeref+gKGt0JfNlNSO1Zh\/wCocV69siR91VrFYgSDDm+tP7vK\/j+6UP+UdaTqo20H\/ltlID00Q7vKHTk2NPteNZ+YPWTkJTJYMLJXO1F4wN49QhM8etgtFjJtV0ARoGJDaLPuFrq80QYEPjScaU80ExRYEqdmBZshjeBVMy\/1igL\/opahze\/uwnnMWrJSW8HUNChn\/yJdAwnXj1oBm8okxyPYThh9Jjg\/St9El+sHBnV6unDj+tdfoduk\/18QnYYG\/BjSFhvvkgHmzZ3K6yltzGVKp31sDWK6UHVwsSMUHJP3bNvKSGMxXJzDF0T++PJ4fEurwCumrvNJVGM3bEJh61ETpie6kW8O1Lyit55rWazXN4mY0etRmlImCphjYTao4eBJUqECDBN5gpGItZJMEVKXzwYh7QS6AURZdaKlpf5kbSKJus6vuGXe574gsGz0EBzAK4aI25v7djVaqvO2QK4FYLQwnryd77wmGeEC5VC\/YEN31jD4WGl41pGZDYLXnIqnoSxkBBQ7FncpnLHBlQ2jdDRbN4gTZv\/4JNjoufVavSU+hC6vVA41D93tc0WphD+W\/LQPuEtRqGBF04C1BA\/QkxK6y7n\/GZie+1nzes97wKePqSej8lj8M3bZXjWvh\/1CJjKoM9VYAcJUP5WeB55YVnKXwO+pn2cXGJtLNGwqZPXZ1tojlkLwgmHH+YP\/OASBOkw9FrDp\/d1KXUbUyJmD0v1IPG9gdSjoRALfNTLde5ilfLPfrRsdCQ9NRLkFxCpiCbXWc9uBZmxh0p3t7j2RTt9FNqIa5O\/F9bFCPW6G4usZzTtgWecXpd2qP\/C94aMmh4cGf7CsCRJYlJukGtwse3eG9PyAxGSM1WNwwUxvpnzFQ1DbCm+I2Nzt6\/E8ZUVOteaJOou4YNz+zHk8GthWvhDj0Tg6+KfFaalTAe4TLL7I+Op4yTTUlKKAZICA\/jNKwzZpoFTD3pDtI8FXT6o0azsuI0O9ol68RdCdBdq0NplWGMYczZR5TxiClB9Eg5jKTJ9O7DvC\/SeNwb\/qHe7E5H9QQxe2QGsALxCAPNdwmTJB1zjzzi3jsrQxmznCfXp9q07Nu3pK5fNs\/fXh0sQWpJzKW1L8vY\/\/jXEOencxFANDD+a\/RAP\/MVFLf3I6yQ9IzYsEseizFTeE9LOokV\/WikljSHLG\/4JW8dFapeQ8mwrTWVpktuWf5BmsoTea38odljlvIeNAy4774vS1SIryuJxz8ZtJgdtyn1ZIU7dMbfdnWIPuevYmXrcca76S9ofjgiZyMCShqBVfH6qeiKAv+lUmGUfjmHBs4cC7Xwd0xnrGBslDlCp\/WPx3jCU7a9k5kWSYS35QSPeTGCk0pYYJyAtW1h3XEjKHIeICV1DxKR\/TdGlBxIGH5cJ7vf2GhbxM0dUqMLosz3GGDbVjkU46wFn+RsCe+BYs25JkGLHSCEfwVK8O0O3Y+40JWiFLjAeXUJ49NwcOogLKqj0Cd0YzqYAIpxTAc9aAr5AAxYOJdiHXmmCawJf\/QqxkUdqGBUPGSuLcMyutoVNF9+VLYoAE7H4MytLCBwqvbLW0NWi0vJlTu37MSsRH61\/v0nodazMS6syZZlxQXPo84WuLdzsFl6Rx79ot8\/cmYLmpd13stkE2RcqrvTNm7InTA5TfQmWW7zyVvbnITJRuII07cqNiQmjYA1IV1J5BWQpXdJ\/p\/uXI\/4sZ51T7KKHF6lI8h63rJ1C1QBNyj1Dz\/rzCoBauyLYFJl6\/KyjdDezZD9eONIq70v0cEZo\/hSjhk0jxvG5P+08+bkMUEo=","iv":"43782e184cfc8a80e37f2885a47d61a2","s":"2626d2dac61f1318"}