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Dec. 23, 2024
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Marketing

Happy New Year: Luxury flocks to the Year of the Ox

January 14, 2021

Brands are getting their 2021 Chinese New Year campaigns right this year, with the country eager to celebrate its victory over COVID-19. Image courtesy of Burberry Brands are getting their 2021 Chinese New Year campaigns right this year, with the country eager to celebrate its victory over COVID-19. Image courtesy of Burberry

 

By Adina-Laura Achim

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  1. Mood of global millionaires in the pandemic-era
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  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. What to look for when buying your first luxury watch
  8. Harry Winston emphasizes duality with new watch collection
  9. Luxury slowdown reached Richemont last quarter
  10. All-new 2024 Lexus GX SUV stars in annual holiday campaign
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