NEW YORK – As social shopping and Facebook commerce begin to take off, luxury brands need to realize that social media is an outlet that can be leveraged to help marketers learn about their fans and reward them, according to fashion designer Tory Burch at Women's Wear Daily's CEO Summit 2011.
{"ct":"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","iv":"09fccd0e107522c77e7ea561586bfb67","s":"2aca6e4de7c2ee1d"}