NEW YORK – As social shopping and Facebook commerce begin to take off, luxury brands need to realize that social media is an outlet that can be leveraged to help marketers learn about their fans and reward them, according to fashion designer Tory Burch at Women's Wear Daily's CEO Summit 2011.
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","iv":"f698826970539c127968e85cefcbe1b0","s":"161e927d7d5bd42d"}