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May 21, 2025
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Automotive

Porsche draws lunar connection to promote Taycan

January 8, 2021

Charles Duke watches footage from Apollo 16 from his borrowed Taycan. Image credit: Porsche

 

By Ellen Kelleher

German automaker Porsche is linking the glories of the first electric car on the moon to the wonders of the all-electric Taycan with the recruitment of an astronaut who drives both in its latest campaign.

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  1. LVMH announces 2022 Innovation Award winners
  2. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  3. Alaïa aims to empower with summer campaign
  4. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  5. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  6. RH appoints new co-chief merchandising, creative officer
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. Pierpaolo Piccioli joins Balenciaga as creative director
  9. Rosewood Hotels debuts new property in Mexico
  10. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
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