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Automotive

Porsche draws lunar connection to promote Taycan

January 8, 2021

Charles Duke watches footage from Apollo 16 from his borrowed Taycan. Image credit: Porsche

 

By Ellen Kelleher

German automaker Porsche is linking the glories of the first electric car on the moon to the wonders of the all-electric Taycan with the recruitment of an astronaut who drives both in its latest campaign.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Louis Vuitton opens applications for biennial Watch Prize
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  6. Ambassador-led storytelling carries holiday campaign from Boucheron
  7. Women now represent 13pc of global billionaire class: Altrata
  8. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  9. Leading with pedigree, Range Rover promotes plug-in SUV
  10. Audemars Piguet unveils collaboration with artist Kaws
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Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner

EssilorLuxottica establishes Inclusion Committee
Hublot nods to tennis champion Novak Djokovic with custom chronograph
Louis Vuitton opens applications for biennial Watch Prize