Media/publishing
January 5, 2021
Online social platforms and media outlets will be an integral part of branding strategies moving forward. Image credit: Tribe Dynamics
By Nora Howe
As the digital age grows stronger, online platforms and media outlets will serve a pivotal purpose in how luxury brands garner engagement.
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","iv":"118162eb1153c951df6f48ae24576023","s":"dc488f76c00cf8cb"}
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