Marketing
January 5, 2021
Spending on digital advertising, including email and mobile ads, is on the rise. Image credit: Contentsquare
By Ellen Kelleher
Spending on digital advertising climbed 22 percent from the previous year during the 2020 holiday period as brands invested heavily in promotions to reach online shoppers marooned at home amid the COVID-19 pandemic.
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","iv":"1b76fb07cc99a879b7d1248912008fb1","s":"c115de7359a27fbb"}
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