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March 29, 2025
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Marketing

Red Book is promising upstart of China’s social media scene

December 23, 2020

Jing Daily has parsed through Little Red Book’s cosmetics report and found three main trends emerging from China’s $450 billion, post-COVID-19 beauty market. Image credit: Shutterstock Compared to Tmall and Weibo, The Red Book App is still a new social media platform in China. Image credit: Shutterstock

 

By Ellen Kelleher

Luxury brands including Louis Vuitton, Gucci and Dior are embracing Chinese social media platform The Red Book as it emerges as another avenue to engage affluent shoppers despite its smaller audience.

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  1. Balenciaga channels classic Hollywood for summer campaign
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  3. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  4. Head of Bulgari named CEO of watch division at LVMH
  5. Maserati opens customization workshop at HQ
  6. Ferrari announces US tariff-tied price increases on select models
  7. Prada taps ‘Re-Nylon’ profits to resource environmental education
  8. Private equity deal value rose 37pc in 2024: Bain
  9. Luxury Unfiltered: How Italian luxury is regaining the lead
  10. Printemps opens first US store in New York City
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