Marketing
December 16, 2020
Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective
By Ellen Kelleher
Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.
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4du8oK+eLyVKE2K2wEFWU8FzK+a572W9L1298SE6Ch3lF3bNXUFIbfjm3pDsiqSRL5pCKowPHi0kbYZ5Y1d5WIywGg6YS20Vcjs6GlKPoh54oGEjL+Cli2g1qzhvrlCjCIRMphb\/TwCkOeA7c8SKNGV+gyFZkMg0f1k8hsrSwgmKzP3AdixP6vdrrcaNS0jDXnQiTXSBwxyx1cYN+loR8cZb7yGl675hQ7D0sL+dG+bCzJcxx5mpiq5w6ExxVVkzg9DP908B\/ZYwlsYJO3FGcPb5AvzKcHRT3u3ToB+MMyQhPPmeXGHtud69dEUrdCESOC4fWx4yxU6WQgkCl6cjibaEhtIfmp\/Lxk\/gtwtX\/BxCHCzVTROoXPZZhgyZEcoZu7LDj0JXjiKMeGgOtqZlRKI\/Ew\/PU5Jhev70aGIm814nfGVOSCsrLzFzxlscne7SCuF3EaEA7n31YVNrRg5Sf2I\/f5bR\/lFzyQdVYv0SsbaTLiKLcgXASaQe9euFtQQz\/lhLrw\/GepP1ydZVia0rpYRsW9jdYxGaR+teGZtMdQqaWstZlU76MLJeOBuTad9Jj9okYro01xxrFxd9tWLO1U\/k4j+rZWyu42PWDw8eQbOAd8ssZJwDQCUp5sQOjbS6+1hChwOUX7yQBniYSXQghGUCkcpiOFzNzKxcNY05sqPvCfr8SfWSP+2o0SnJUlbgu5bqCPdgS+zVSjq6D2I\/qh4ydxs5T0YAmsaILPcSKSSS+lV68mRsHmQxokH9VKUbE0pD3+HDaaNPMnb2I+iQs9WgsCW+SbvAaUPzdPUJHRmH7WMLGpxJMZfI6hYjS8YxLruf\/KJ8aCIXZbVpt7ju0mhR\/pu6a5081HRc8L90UKM9x\/YVRYA6ff9VhSchi4AHjaoJok\/s4HuVSxSYgUwQVftRx4om\/fEQ3wcBCaoInYB8IchS1t\/6dUDFJBdLanB4wDFAmb5XVk5e4CdIFITCeGaYQZcgRkTR8Wzd\/YyRO\/Rbs5Ya10ePDpHGSR4G1ND6iZDF2x6cwuV9TGeSOYN29hmgHq728mlNstIvbqXDov4ycv+Hgd3ElONvNLoA7hjWtr1tCLELMIEWWRt9YnX92mvbHz0dDBfbMV+mzFunUUtrxP+KIe4UXRiIC1d5cRb+nkJvnxiHZ\/DPNwYOAPOFnwPxbRV6cLRZj8HSrCTdqsN+owLyM8zMC+7PAAeJFo9oEmxtHawMzXjJZ9IdZy2Q93urH5p+pcGd1JtuMs5gQLwHVUUCNrUXZZ7xa81QSymHAuIf3BU1rcXxByerf1onXW8J3trt\/Aws0RJ2VHD3NlJpUrKzfXNvVcHXKxlQXa91qUdnKNY8BNBbqFx9mlJ2EWgN46NpZgbTKVBTdpYSKuCdUjSb8N8youn1TP7rFe78uyEWZ25dMe7jf89oswMSt1EXKGnz0VG0VcPnG0qdH5MYyZeR5GiLwdGzsNb6OhY\/czr9VyyEutjoVSCrmitXs3jS0drQ6mohZCglratzi\/+4a9TLGHzH2TOCwprWkwmqjXKWKFWLiPPFlZAPKiQ2gDC4g8v3O65RPqVzf8IbnmLeCPovsfKDXbt+aveIqboEmoekCPnpZW60N+0O9e01JWupKVZThk1mt8VZKY7tJTquP8msMlYaJvXzdeQnsT3HdY+VwC7mqabRk03bWdJpYNTKOk8Kltzs44VxCFtlMYa0JzYtLet07JnNKTsN0gwqTVjj5DZOh6YGU0rcY6w+dWG4P1G+VOTG+wnjlaZX09iW4f2LvcYC\/OAW1jKfl7RcFg7wptA\/mNc6N2cno5Tp0kvtEXZf4di2BF28+l8ugaxSyryclDnaQuOVFsQqc+Wex4N4wZmcs\/lzfkeoUrP3V+wapvPGI5WR1jnqTDG0pdra0x47NXWS4gGR0g\/GZ41KN6GkxgbgeRpf5YVSNFziS6oEFlQaoE7bGwpwD6\/+GvjfdZcBjpvXtV2HbIO\/DoSKYePiZEZveQZNmZX5GA1sTzEQ0rDpXD79oDLXMdpnabsqR9aKzuLfLPE2pa78eFdxzmNQCawzLUfYRps6yr9oeolr8IkQjW+knCYKbwM\/lDjHNHmFZOHpIIkKPvoGcPD4c\/ZiQ95LatjBA8ZvDrle+c5SbvHCwp7uQNidkJHgqc6CMe3Zrp8lJ3iDcNI2vZnsSYG7v2YOiIGeDtmbi9c+Ne74ea7qQa0UdS4WV2PuLTenGfi4Pd3IEzCe9p6ZiDsLwmbV1zhNnHExvskChTCGCJzs2t89ogy0WWE+pQsjosWwiSJdDmGlgKgih\/CEQncAi+8YjPNDgAEguyicug4aOxuehhU07fm2cUhRnhmYNntZdlgsp+BKwFdldVeQy7PZLdm5dzm1+V77SqWnDcf4Y+pV24+2CavB4Q0j1qe16JTmrXRWxiGb8BiSs68etbDAz081zCwej4sKUW0ySpwlhVnpcWd07WccawuuFdOS55\/EQAbwocH+y\/lzzTL\/xm7FJ4t4Ftj1ifQLE2kdtQjtKwnxWiJZdQ4CdUnI1Ehg0iBIw4fN\/JPCao85cuB\/pNxYzbeuQ6Lc6AgANTyr3bo++r2qPVlLsccZGVl39diWQtS3PZCsGLDeNoRXAukHqkg1mBwQCWHgX+Z7Ewd8oq5I8ePJRvPl0lGee5vvNnylHfGblEg905aJOxyx2yRVfVr2aYYbjhiaSCzmSU\/F5LmCDxyhI+x4ET16jxF3qZ2ZiKA\/Ey5KrJkyVm6QYgAdnn8sFZcDCPz\/KP1uJjptSRpaBqp0nmavaKhThvkvEXzyY6xAd5p6JPs7fapYf6Pw6VvKdaO\/Wge8s5RFgBB4qccQGoMLViG41wUen1wTczVzkQS6Gx0BBAqXEo2pIbGCN9tzZ8U1y29374EJs\/kt\/6xq9QFHjQjhj9sQ4S84\/v7Luh\/YD7D6SjcBfjPFP5+MaLD4JENHn0A9nzMVZF9tfSVscg7voOVNcdAybtb5r4Co172IcqF1fsm\/7QfaOcRxHvmcCGUjKb6UawSCSiAIh3zkoLR+9CYlmBM+lgKDpXRO5APpEywSAdAMRksOwKzDzlusiyALizcBkh5DPjRhnaE69zPetX2khSZ7H16JeECAeKzc9HYKW6LIPpSZX9HGDqni5onyFz\/7JvErvJEMKbYVdZjACqXKfB0RX4ivxkFXEVSIKzEctFpKDheEp7FI3S64emRIFPXIFinVe9WXDeUV4dMPRa6ut4FBbWS1PLrFhLprE1M2mMlLyNsxIKn9TlViA6ubYeHWXQovXai0AgI4Ih5DknmOZSwLmUkSk0F86nly2FI2xSbPpSoXr32IUPd078UlwUN2zRfN9mG5sLCCHfgG5IOVIk25BtoTxEClcLrgHYuG6k0oA5Hu8OYTdgDlRM+aNy9gcPPQc4kDYdAx91O0caesBr3MLfhdJZISqWviDXnzslPw2vxCZbbClqjomjJI3DMU\/OZR2nkyXV3wrebsUR9NowPKW7jJAFIWGuWBfTAjyVyK1TQ\/VEgWZ3o6wE+MPjTKQEQYniM66L3pxWpMYWbkjtvAeg\/lBWlxPVSMYElPMBum9irKjEzWlLEA2hEKl4mp7hRvjHyV2uIHU63Y7F7m7bl2azMzu9H9v46LQ37h\/wIhQsfnNwoeWXQAGOcJqWtegHhw1YaIKlq0T+EKrdXdG9olk1cyjJ1jhoHeqc6Cc9+SohOXtpwkfigKpto1QBoQ2LSwvZms+AEk2SLg\/\/0Qk1zQYscUGaYUCPb4rgNqu23rH652aiu4HCy+eapy4Yrd0XBXSUVv+XrJnP0we\/l5g7d9rt1h\/JrCkSQZJmoFpU6pfvkHfijQqVNhNg7gbblfGp291cHVuOnjJaQPdhfsXc+dfmeQ2HJV9Fj6VH3Qb1HUMc0jxPMiOA+B6hJS6nA3lTN\/uZ7KjR8FOHy2QGnxekcOHT9QBiV3EH2qqoHJnx3tjCaRYSpNcSyjM7dCZDHSfpSy0y+cmKEyCeiF5FFDLTI9GX63WbU4IrN8lYozmSFOGyHp4wxPSjEyTOofcupbKJMMXIzimMc8Bg9JgJrmvigJuDtn5E1mppDCAF4tH2XhcuyQLPTUkvfmMvbtFNv0Wtdmwtub2rC0GXEiz7I86bUdc+cr5TXkcK7iZlQsEn64IZ6OO1IJvMP3Ko0AI81iFjckMMiHAXjnga+Jm\/L9tcc8T0vBvgUVt+t3ZINijKs40ZruGenLRCUPD68TBQZqqeU092JVKuduEEGCyYjvkXyMNO\/TPI5sI67FA+7p6P8HcG7aSuJUt4t\/hfX4Bx5R1\/RdBUQ+Op5aTi85x\/0NsAVNyexRxybd82UL4ASgHz5XAMTd49G4P8Qghjum3midCYci7vsor9eBrZrJzpcHx4gHdgSqdL8vZXHvRqwXBj8cqJ+ZcQR2wFgeflw2jD3Ojjib0V0vY8ktxerO05NwAs+ZwAdHGozCvjc2T5UEtPZthyNpLqWloyqulTcUFm6iSiEn09JD\/NoC0d9e399aHNRYbdfQHLQcmTitLgN2+ZO8x\/bCeIDhy80N8Bb92JItMgVt8CIkjxXu14Omt7EGMqcshcjUGEei01OpsXlm5LZgwTEV9PnO0w5nfFQS2nwV6eRxXQ7oBmmK1JZcQP9AKi6lFA4sFeKy27FVBWZnhwsfA5mb6latleLdkT\/XWesFOsMEqofoLy913uCs1Me+f33Oaji1NZGAAW61AJbrQmsjGUde\/dxgYrFPWr9eVg2IrjCaEqOSzm+LKE44O\/PMF4nX3uWLGYuwebDoTlNC7jGmcK9u0037\/j0JjUSF29M","iv":"fbfc3f68a0af11359378989e4093279b","s":"985e16f9b08ea88c"}
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