Marketing
December 16, 2020
Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective
By Ellen Kelleher
Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.
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","iv":"1b032861d49113e983612d0659b0b40c","s":"1a8f6ced440accb4"}
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