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Nov. 22, 2024
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Apparel and accessories

Luxury labels failing to address use of ‘dirty’ materials, despite sustainability claims

December 11, 2020

Oscar-winning actor and activist Jane Fonda stars in Gucci's campaign for Off The Grid, the Kering-owned label's first line of sustainably made merchandise. Image courtesy of Gucci Oscar-winning actor and activist Jane Fonda starred in Gucci's campaign for Off The Grid, the Kering-owned label's first line of sustainably made merchandise. Image courtesy of Gucci

 

By Ellen Kelleher

Although more luxury fashion brands are brandishing claims about sustainability and transparency, many are falling short when it comes to transitioning to responsible materials, particularly viscose.

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