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Nov. 22, 2024
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Apparel and accessories

Will luxury fashion brands continue to embrace pop culture, licensing into 2020s?

December 10, 2020

Fenty Launch May 2019 LVMH-owned Fenty launched in 2019. Image credit: Fenty

 

By Ellen Kelleher

Luxury brands including Gucci, Prada, Louis Vuitton and Moschino made their mark on pop culture in the 2010s, but may be losing some of their influence into the 2020s with the rise of streetwear and athleisure.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Louis Vuitton opens applications for biennial Watch Prize
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Women now represent 13pc of global billionaire class: Altrata
  7. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Ambassador-led storytelling carries holiday campaign from Boucheron
  10. ‘Copy Nothing’ campaign defines next era at Jaguar
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