Research
December 8, 2020
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Image credit: Chanel
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","iv":"105c4eb6fdde1f16029a272264e25a22","s":"024dcc36aee747a8"}
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