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Software and technology

Affluent tech adopters present marketing opportunity for brands

December 7, 2020

Early adopters of technology skew young, male and affluent. Image credit: Knight Frank

 

By Sarah Ramirez

Early technology adopters are a lucrative audience for brands to target since they are predominantly young, male and affluent, according to research from YouGov.

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Bentley customizes Bentayga models for The Peninsula Hong Kong
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Richemont calls in new CEOs at Jaeger-LeCoultre, Vacheron Constantin