Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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","iv":"e56dffca839b3d92f8bae02055c80f10","s":"f66389b429521a6d"}
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