Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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","iv":"a23f69dcb3fddb45d517ee99687b66de","s":"f43fa5bb08e97213"}
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