Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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s5BMcqYZloEpQr1+m5vjap4ow0Ji27jkxUt5\/Qq5MDj5\/MgP4ylYQHIfmH5NZFrvpriu627R7b0H7uz\/vujp\/3Gkg4OMGLeGC3Y2ZSl39QXuU\/IMOftR1CLquzeWsNcP\/4F9\/2SbaX7qXg9QwicDFn0HU19HZDByCbK\/UMoGaLnGS4n9AIiKzfJkuqbT1xyC5BWUAOELIzbed3nRA\/klMwITs9WKo1vH9EE1GSYurtXjwQqBVuBqOuC0Qcn1kajyKFhBjPFm8JtpU4e\/71Lud1x9ZK1SY\/9KoVxO\/6gE9NBuc3hcviXjV7Ow9b+xUajitTDC+l6DPTsnUlBDyS\/mk+IUx44vZV627blSszGg4WEratP9Fa7tsxcs\/vU2FA2sHpTH7KsoJozLDbTIBl2+3FZHqEpim\/2K0BB1jO4Qeizlnh184sJD18AqTtbl1m7AnVB8nTDsp6jT6SSQYQpM9ADST\/bMpcky6zqVg9KIg+BJIAGRKwSydJi3vftjcZkLJKntiGS9HNYIokjlY74cL36rHXSYanHUkm5alpmgxzTatM0+OSVcgKlorxurc6F7PiH7Ort8EW9shoQU6v7hrl58KOqqb3jDHMJPAAAPX\/1tLsURaK62hgdghiVAzAY3gb4GmkPtHceHvnSU0gaV4SQId+kv3wvM+I5i5Y1Fgk8TbhTl2PqE32DJqnIW3FN0SitV0Y2ARmXGtZ25Sb539QrYlptRfXe5r5N8hRh27r+c7R74EvpnBTVofG4nogr\/nlw3jK9C3pvRN8q0hO3ZDYWqPUiWu+yOuYGAr++xQvidlgMtgmAKN9SApmSfDxst83387GI19I+Biaw\/dR1uJJc7sOEDweCGJWOvKKBP000jw2S34PwGiHL0V6V3Xzy+Ic5Ko284DvIW3YGVXVPzsPUEsuxBA9tBmtxEk02L5oVcoWrNvUk+RJwrJTAlTnXYnpiBHGIWWO7CAnL\/04ahA5WjhTFpXpgR\/l9i9CYSd0YrzyD9C4fqTWtvqWaAFPE3JEI4q7lFQTt58WJ7BGW+Ogce5P86z1ip50gB+81HKFR0ibsnFfP6XF6XwDMugfhxaQw6KfeWDMwk2PWIe1Y7JmW2UjsG0USejnAIjPpq96FprCzQeXZaPa2qrM1N0lDrQpy44sKfxYnDOPEajjdyHtda9AYfGwKZ\/3kUvsZWVWcA8CtDmt092Hlvw1OKEYpx7Js7O2s8s2Xpemh7DZcUOPB7RCoJPILQzYuu47185t0qZhtbIf8FO1kNGMT7qLlqMuTUlvhdWLyX1LS01Ciy8Lly8y+Oapwm6WzLug+xU7FRDUCLPMQh4SbVAelLt5YfL9o\/ly+d7bvaE80AWOEMMVWrxq0RVEWIWGFd+sC3ptl7BdXVKWkpm2wGvW4gXz8nV8rXlsXTZwa2mMkQh07Ov0WbQ2NT2Kwty0HX6QnOd0A8+w\/EMPz1ThIBNhaEVG15u5a++OoyiM+BCx2W+bFV9ufoe+8ujiwHLbQD26Q3KCgEO\/A6pYNVplIcC88OI+8iy91q6J4UH3ezYCNb9laNJP8u7O\/gioIpl70zSFA+f3U3F12LkvS9JgMun9TLKD7gAnSYMwlfqSc3nTrjm9IyR0ZC7Gldd171NhCq7bh1J8l3nyAnk3oGh3jgU8ufJlIRDPZ\/EWyH+55UIRSis7QCwkIueWw8Hz+Fc7IXm6ow40DLZtQu80DF5TjLVdirQoDWkPWJIc43j0tA7MBlOXvihK687Lo9RVS1Z1FLLGpVn42xR57M+2VexY5mppVvnhn66CBjCv0P4IMj7vTizBwwRz3cL26owoz3cxsfT\/qr9lZrJ9jSV4PCAGrw\/vYdXKFhEFbvmgQ2zhW6cmoNELXAIgnwqSGCeB7467KIA5OUVfIZWxaGAUPOpqfnCj3HJCRH4+nj7PlCN0rDOSpW21jAMouK1sIbdz67wvq0FAk9XoEBmYqpHY+FNQ4G3XAK5meHENyw32+cYjjHlPYkPwkBCuppY7Om9OciMyY828KbggpBKNMmVZ3MhFXkLb6xLeXUK1zrHsNA1K0lmdzBMObRfigceRUuif98ardL\/ieaR52HN9PW\/0D9pdy6rruePEo8fvl+WYvAzGpbJdc7kLY3eUrlNdKwoHW2dtsTSdAfSIFPpqj+S7QnKLSpZSujnVgoNZU3KGEM1q4imTrnKdlkVNAAO9+j04TOqGVGtauxfwZ5MfwNPq09W0hzqYbmjkxR4towAoy2dVOr+wyH2eHPgOT8xEKCuVxswFA8JPqw0G680B0yaPDu4fJpi9JLeZdhSOYWelMetuWRsnHjACWi\/KbOvv\/WMHRVneSGfzaNhNne5aAY64M7UKMLoh\/4PmoAIpRTEafJZ+4AifcR81ZO5xn\/o1F5+5NeVSqjdhdwF37\/OEXknuDq\/lHR55cyEMT0z6Ig\/jgSnGpNCSIZsTpOeMSgRdv909tPS53JwameTVQO8pvAVOxeuq6k+k30t+W3Z+dsqLLw+YepPnTh1cXS0hxsHq8vugBaFGa+7OIdcDKfylE+XXR1cqrDqljFroMH4tOGHgec+nuIpC01Y9AWwp4GptdCQN1CdeNYTNWiN9VcHgcgKgKMoopzCsteDlfi5rNPtu8z0Nq91uzIgIdJSYP+VnMO4La0IgLOW6ckYfP3hX4Cw4lRc1H40A\/aYTrUrEUKV+NeRT5Rndbp61cLZGmCZKyLgjlZTiAPOV8pwS8y+OQukE3YHyjvXkll0xVzC8jdS4qj+XimdHKV7lc33Di62newURW6SD2VJcNg53WqtfFxZqeW3ZB3znanv3UoxSfOz16j+IxxbMbxU3d5KE1JYiTCu4IQ2Dw2Z7CfCRwEeqedZpoWk+m6gcvytI4Iwy5LYJKr18aXY6I+5gOdsE2opYw3xAWjBVPtxLmdH8LC\/JmP0ja+y8mvLH9TFF2HUOEF5XKq8ljII9w7CjFtmqcLJOrB\/2IdjRbUT6PM3xTmGelQffhvjThTPirOV7IC\/1mf7mDfvSg1pgRQmfYo4l\/JADtJW8KkADoYD6sz9taBdZxsQ+KtLcDf4Fcvc+MuA2h21QahbHCAvHIIjgob2Sb16EOFSKimb6ISclEmu5aqbNh4qldVcJVferNf0Fw71avys9xV1uK9F8EvleythkIR9lvi2xpAVb5+NhaMtnvgwSz1ifzbVQdjgNHIOGZX8U9tKCOlSJjq\/CswbFtNhO4tNYrg5+sZDut73Cu+ZzlU6N0XTw7J2eaQIrHL\/ARR6jjGvxqHSRNWfmrDITBE9pGXZalJpQVTe19f+MlYKBH8YchZhiN7y4D\/X9Z6xkDynoZbEsCMtGUy3FLHyLToliwRXUiueUZ0SFLiz5pz5\/kFItbEhA6KWenZgHUf8iUhrrid+8dz5aVLfKvjachssGeNGCyVrezUyg0Y\/zQlsQbu51ebsFuJwz6mKoXPxadcTIlNS1+EXg\/3RwVsx9rziqX\/X0pjdwUPZGXruPw\/5bAxuiD9037y8Vo6LtC4KyLshJNnLVdcfFMn1iLNxNZNRZbznJ4Kp96Kk+WuLsDMYj9\/uFtCWFpj5ypLtPfO2O1mjNAJaA3PENXTji8K7LfJE1eDHMbufWgRqxXTMIss0tExY4Tn3uA17GSWkyAAApGW9I48dLfbItHCTNCFIiIt7e9pql6xed0jdcMo4ujZFUWfT+yM+9dM9dhTenIyz2WXjvkrpYPB\/xHuQUMH0PvZv4H8CMS69J7k52pXigcvH6bG9ASToH1iyfp7MPQ5w1B8htSIuHT9qHh4A37DaIqYWvCxSKRnB4p22J3EivilkJ7R9j2ToBmu0KKYNp29xERykOMnfMScIDMmxvQC2t3ILk5nG42g4QfIqtKNTrTmYa0jG76ST09A0B52LsK9rm8JhgHU\/Pjzri7ui3A2cDLncowBsU+KCNKZVPgYJ25lyra5spBs=","iv":"1be3309e268d163b1811d33af8f832b3","s":"9f2062414b08a0e3"}
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