Jewelry
December 4, 2020
Boucheron continues to roll out physical retail spots in China with a lavish new Beijing flagship. But will this invigorate the house’s digital strategy? Image courtesy of Boucheron
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","iv":"4c391110965a53331f44c9f84a89cc77","s":"5d13dedb8db54ac6"}
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