Apparel and accessories
December 3, 2020
French fashion powerhouse Dior has not been afraid of trying new initiatives in the lucrative Chinese market. And now, it is a leader in localization. Image credit: Shutterstock
By Chenyue Fu
For LVMH, Dior is its cash cow and lab mouse, as the French fashion powerhouse is not afraid of testing the waters of the lucrative Chinese market. Though not every experiment has been a success, the forward-thinking brand is now decisively ahead in the localization game.
{"ct":"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","iv":"b027454b58cc3179b375862efd35e5f4","s":"2732f1f10858800e"}
Share your thoughts. Click here