Marketing
December 2, 2020
Gucci continues to resonate with luxury consumers due to its ability to evolve its brand. Image credit: Gucci
By Nora Howe
Despite the pandemic and financial uncertainty in 2020, interest in luxury brands has continued to grow globally, especially through online platforms.
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","iv":"84f71e51a857ed29fcdd8bcc58901473","s":"dc24fa820edd472d"}
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