Marketing
November 20, 2020
Businesses must adapt or they will get left behind. Image credit: Bain & Company
By Nora Howe
Businesses across all sectors are encouraged to remain flexible and conscious in the current climate as effects of the global pandemic continue to shift consumer values.
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