Marketing
November 20, 2020
Businesses must adapt or they will get left behind. Image credit: Bain & Company
By Nora Howe
Businesses across all sectors are encouraged to remain flexible and conscious in the current climate as effects of the global pandemic continue to shift consumer values.
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","iv":"1e17ca27e7d2cc420461d54ffc7ed9f9","s":"9c839d1f723966a3"}
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