Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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","iv":"d1e0a5fa846379c770555440b15063bd","s":"347f8cf77817c26b"}
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