Marketing
November 20, 2020
Consumer behavior has shifted during the pandemic. Image credit: Neiman Marcus
By Sarah Ramirez
During the coronavirus pandemic, people’s experiences and perceptions have varied widely — creating a challenge for brands hoping to build and maintain connections with consumers during this uncertain time.
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","iv":"062c66f58e202720b0d6608f7263a588","s":"c0512c94b2e5ea15"}
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