Marketing
October 28, 2020
Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang
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","iv":"9e190db2cb8932f858429242a8f73725","s":"14048bc052607b0e"}
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