Marketing
October 27, 2020
Brands will have to continue balancing safety measures and customer experiences in 2021. Image credit: Four Seasons
By Ellen Kelleher
The global pandemic will continue upending customer experiences into 2021 and brands should be responsive to this fact, according to a new Forrester report.
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","iv":"3d521f38314ec97b34110e73ee138874","s":"ce3342b8097f70a1"}
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