Travel and hospitality
October 26, 2020
Miraval Berkshires spa service. Image credit: Miraval Berkshires
By Nora Howe
The luxury travel and hospitality industry is continuing to innovate marketing and service strategies as the “daycation” trend emerges and affluent travelers seek wellness in lieu of world travel.
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