Travel and hospitality
October 26, 2020
Miraval Berkshires spa service. Image credit: Miraval Berkshires
By Nora Howe
The luxury travel and hospitality industry is continuing to innovate marketing and service strategies as the “daycation” trend emerges and affluent travelers seek wellness in lieu of world travel.
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