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Dec. 24, 2024
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Marketing

New ways of marketing luxury in China

October 22, 2020

China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga

 

By Adina-Laura Achim

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  1. Audi propels Santa into the future with electric sleigh
  2. Bleu de Chanel dives deep with new campaign
  3. IWC social snow globe stirs up winter memories
  4. Diageo unlocks Fusion Partnership Lab applications
  5. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. Rolex partners with Melbourne’s National Gallery of Victoria
  8. Bentley spotlights its drivers’ successes in film series
  9. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  10. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
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