Apparel and accessories
October 19, 2020
Christian Siriano backyard garden show at NYFW. Image credit: Christian Siriano
By Nora Howe
In the wake of fall fashion week season, brands that chose the hybrid approach, fusing physical with digital, performed better than those that produced a strictly physical or digital event, according to a new study by Launchmetrics.
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","iv":"a8551d71e474f1557cfb1765064b4654","s":"5a4eda2d8e3e82ef"}
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