Apparel and accessories
October 19, 2020
Christian Siriano backyard garden show at NYFW. Image credit: Christian Siriano
By Nora Howe
In the wake of fall fashion week season, brands that chose the hybrid approach, fusing physical with digital, performed better than those that produced a strictly physical or digital event, according to a new study by Launchmetrics.
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","iv":"1b2ccee539f0fd0cef4023117a735afa","s":"4d3d76b608b63fe2"}
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