Luxury Daily
The authority in luxury news.
Dec. 24, 2024
  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. IWC social snow globe stirs up winter memories
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Swarovski chooses Sixties prom theme for Spring/Summer 2012 collection

November 4, 2011

 

By Rachel Lamb

Precision-cut crystal manufacturer Swarovski has chosen a 1962 prom theme, "Swing, Sing & Shine," for its Spring/Summer 2012 collection and will execute a multichannel marketing strategy in the next few months.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. IWC social snow globe stirs up winter memories
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
VIDEOS
More Videos

MORE IN Multichannel
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
First-ever global Zacapa campaign hits billboards, broadcasts this month
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?
Dior goes full throttle in Kim Jones-designed gaming debut



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman