Marketing
October 13, 2020
Spring/summer 2021 ready-to-wear show. Image credit: Chanel
By Nora Howe
After the luxury industry took an enormous hit with the COVID-19 pandemic, fashion labels have turned to new ways to share their upcoming collections with media and consumers.
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","iv":"f14c59ac563b7a3e8accc95b97ab7be3","s":"fe0ddb4971340da7"}
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