Marketing
October 13, 2020
Spring/summer 2021 ready-to-wear show. Image credit: Chanel
By Nora Howe
After the luxury industry took an enormous hit with the COVID-19 pandemic, fashion labels have turned to new ways to share their upcoming collections with media and consumers.
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KbuTNyGwuP+Vetg1JrWYFmaNpQVhqmZb5fTHgLUo6SDhIgCwWQ22k8ewJa4+Q6JThWANlo7Ql\/3bZyZkJwwNX26BUVP37hweqZkwufxpoY3fonrQckkh1XYiA+hKdoLxe+atl4tfCr\/Pz4lpzU\/eot+fLCgsQsHAkoVwfC709r2OrBvg1luGIaTr4YC6r63kO99RaCE\/XLuJ3ar4HHTkfYSW5oGnMSnZfEoAz\/UUexwSzcyUTSlDXkQ7Mo7MtQIKundpQRVsPH86R\/yTqMQ29hok1O7KuXjvgIPok9i1\/Yk53WlNqHf7Z8MP8mS4mpu4n18ZRy67\/18hJDcWg9CCNwz7K6wiMDnA6t3QLbfa\/RWYWUJPw1G+BRbhTxZAsCvSzFlVB9PEAgGuG3wfCAXIl9V0Gs0gkIgrF0y1FyY7oO2YcR2JRuGr4GmVBAP3je4iY1\/yW\/42B53VvUVScostMa49HNPZMQZ22D1iJH6aiX1V9hLhV2BDJgm6V3LZCaTllQegPs79gCOqUHE4svd7s52D+6V7UCSisjU8X4wzep696uRirZ2Nf96dEeqp\/yEr50+RlA7DwNFoXoF5nyHLXVjqpdIYEoFAJ8oMHsAqG4Jc90kD1eDG+6Yricfu7OR8EiRMCDr1zNwUs7cpbKeCOhQWwbF2NwWmJFXS1D+mTaowuK4xtLNTBJ0CE3OUcZ83iusDuJkAs2VGgEs2S4arTU76RxwuItQLupaYO3TGTT51Cx9iD0KV4m1UV70jC+po0vr\/0tP38r0qt+\/UtLS3IxX0kL50ID6bNmlEpQsE\/0yj+gCo3PeSuTLUeoIwZjk09STDn5S3502waxufNbRdhf776cO6LAxY42TNLNuc3KFdEoZcGLv9CfENvCUO1fsnXvH3XlWTBWTZ8nRWkaIvdd9Kewu1BzEX4YZF\/lWgkt1nP2WIxinzcjWDoFfDDiB0vCvMzfq10rsEgIbch\/dwE7WTcUzbOFV6GxD0UTpKTqj4D3A5B7xIUTaIdjqf\/H\/9yWXAhfOLlNhjp2OG9znj3Kla9E64SqIb7GfFtfIhSBz7jEiscdr79iE54\/\/\/x4CEVet3wLlu+yM631OxEwQ90RyMUWevlvgNtXmSKFacQBATRrtwYAE\/p\/+TA1bUX++vVL6HFdP9JwW+67ae1phvoUt+mUkTu1jM2ZCJOZDlHR+HHmCr5IGt5N9rHRve6XEB9METfJYlwMFntvZ8z4m0t8siaJ6Ljwx\/6iXvMrRRm7RuxzZqCRuqRCqEbfBuukVc58QXbxtkFcNqs7UuRTU+ftTLZPI1am9uGFnmJjwomBo5FXL3aEsN9irdQ9Kx3Piaxs35qiFo\/Ip3su4r2N1MKcBYGgkpvG8X2NsCmd2puygsueSzK1YgjcfCj8m5tmdqP432fFcx\/xNlLK7iIUd\/OyM9qRBeyVbdwfERMZUfGr0B5EbegW11\/Wmbaf3dW2GSiE784KMp2npMSSgH0fw1\/xZIRjdmKwrz\/\/FfEMdPx7fsne+\/RnWcVnKp55uXex8cJL75Xa0q5nKqHf\/FGZHhrpM6CvJn+Wp9SdW++ZcfFS0wN0MHWghRRUIqOY6RNw0jN8Txwq3iwf4noU4MplmQs7+d6FV3YsbRtTOHaCWpJwftV+lwl1xx8JZj8\/RJKerZ3QoBo8z+Dh6Z\/2\/NhHtxDqp4bSumDCGmPAa0UlN31zB8jgqaAN1JHqqlt7rkkUx38BBX5Q6eogpyLHaZWtogiG5OvjINn+EiBhiX7WbUGoIe8+h5ovxP4Vvbgaunqo3RgLJu9Dklm2EBJCNSwqYMEoFktmnbFVCyUKDudsOnNiTTfsoukF3ikG6TjSe5zHUPv8ttzvbCOrzYwFeOSru2W3UVBmZuXEAGwZbCvBUVq4I5A4RVVdjgV639BBrcr1kG9lFnjUvP+BMaMWA244g9lUs7Y0qBSaa8EbTGhqzNKbH+vFzSWNA5wUhP92ukZ2r4fDXxRzkoVEFzV2\/10FtadhApL1BEsiNSeCVfpiwnzDHswjq5Lm3mExqsiXK+2lM5wcZc5\/+oV7hfDw1tULAMxsHL6femvGANlklEirfdWAU4344Be3MoJr6m8wx+\/IVW7zt3LqGv\/zTzR\/0\/ivDY3Os0GRvpSaY6lEJI4F70pMk52bPtMiwMAQ8zvG9ys5DAU4yF6Pf7LMJ777VxxdNody3OLOy7AweOsPviw\/xVn3eI\/ruP3sF\/27P90dVKrq0F6ru1byde1S0NCXv2reLpfr0urr1+KXcYRfmNgamWWS+kKqpsOobcHrlxIpVDwqLe7rLHQS8\/+\/eOzL9DmRcaTb9simwFPsIedWG9V9fZeojb7VFnwZJZxMU0vCEpBdqiEPjSh38KT31a1Hkh2F0yTYR8efgQ7xa6vekOFvO6NrQodLyF\/nPchwb9fpuw9qhVzo4oQtqs1o9iiS16uY7uWi3boEis0bjrKFpWgnN7DGrPPTf1zLjZwZ2p3k9BHpG8q7ljvEDwEIZH+XfLe+IHskkp8L05rgIpfO8Og8pMvodLHhecHtan8\/EZMvs0Jz\/yI2jmWr9vCkUOzUwvv04U6a8jupVIirQnps3dJNs3rTWT7wBdK3HzB96bXQ4qdmqiocOK9nbxDUtiGtXtHDAfJj7iBvWrIlSNcW6jv+6jrz8V+Q8OXEd5VFrwHP9wO9vUv5soakRvfup3CoGWTJxaJ6GpjvS3rTOOFOEvqREH8JmxMcVGjY4zbv5emUzKf4K6qD\/K9Hw0+GyrmeGvbnOoYgise6Ijsktbiy77F0VKvvJ5Cn5QIOx0W9VWteiFOyrlZ2FSuulxKg8LxUkulGXoPc5BDEWL0+Gf4xQ9rgg+4JbG4G\/7HauhpKYuNnwaIvr3xeMAEAcFW+TUDWzp5UeNFJ3xhkcmqR7SS4864do7\/615Uh75V0gJhqPOSqcCodiMtBbi4Puy9lG0TFCiAiG81z9JMTNdUJHTmnr3T+f5TWZAURIb8NaJpjAQIfDEQHyKgspsjllE27K\/X\/LXyiV6PYtZesxl4vfIWB2VsVXvqrcWk1w8og7lvi25RBhJCcKSbDBO6vGnajTwpEzSzyZinArhQVkDilO37ss9efAHWDHnSC4sdqoWhF9xH8KcxaHneadkypxr\/j4NNIQwxjH3sz34XzmqbulX2JzOKU5YKFho8igowZd9tEa4gsfxa4tUl7jSLb+sSCxIE6rZrYnS16tv9zfuKeM00fsfC+HegDRTOH6RnW7lLi9fa7rXb6vTkrjiO1JgAzxrtpCSDDaD1w0QNjqPtBDCjCJpBxvMSI0yQJ0Yelb9RohrjnFgXtpHERhJEVkhuklvoaeKfH5Hqs\/\/ji5SNbW7CR3+2cVi2jYlFMp3yo7ogTqtLnkhx\/XFhGYR0QTkoCRxnDAobkxPQqIZwiWQgruzcqF4eHyQFOhCEWjb9r6gFzDMQynS2NyQTGCja\/SwR2haPMhRDHNxpr8YalUFjjyGd3\/OzStP2L4lo0\/uVV0XuNZpcE4q9A1pahBs7SCnI6tsTcSV8a2i4IKHE6HM6HJozvHB0q+87UfdprNKru80S3Bn8IIPhUfPg7ldEgQrbvUl\/krQd\/N\/gWew+KiJOMZX0WfUZ+6IhwdMABD92X1dW3IBSZdufUeC3MaENdQZEO3jJSvt3W5Z8TLNyKtj17p5S+\/MKoryPpktvgJAmoj8+\/\/AA1IlYKu8mbtWQuGL+ZpUgbmg1cqyDrUQtrEmAv\/wIxBI83z29uP8bclPW+zooLlT8oi59SIcGjsFSneseKHfksYunfdpPv+D0VS0hpiwjN5I3t5JFPhIutfw6elO3eATU0bFPZklySqQP2EtIU8VuJDhMMmn58KssJ8qdfxsSPKIiN9NsdsHyPyHp9og65fntnav2j5gb2WsrD4n4zm7YJFQ\/gx5IzirrCGEs3nluCtESp+zVd5k0EtkueWvqIblMvkdWSwtL52LtnJ5oOHAQbVqaNX0stgXNTUzk9EROgbRVNkhGeGbbkUjvdTeUtANLp+g7G5MtWppmTPjD9TiZ\/EFO8enl3rKs0YngnKbNk4QVsfnaJwknCUHVc2sc7g0nYXCsXvw1GHV6bvZ9vQ3kYl4z1HhOMzntgF73pd\/HNYS0cdQfGfPGjYJdizmZe2yav2OjR1Ty66XNugIAY6FMe492\/1Fj\/vr7R5fhhU15BxaAGA++WgYcHzKvmt3V2H\/gJwSTU7EtV\/qv8+XyXf4OI9ye2uLuXKvlSk9o8r5BvUmdjzL0+Aq64p6qeHfQ48BoKXvWNbCPgaTm6BfxjqU8oIyRKt00cVjdQrpr2oYkAAFQ==","iv":"57582062c0a7b6e26426efb2074725ff","s":"787ac4fdd12bfb79"}
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