Marketing
October 13, 2020
A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Image credit: Prada, Shutterstock
{"ct":"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","iv":"999fee6fca0d70b5becd08519e9a5f73","s":"74e07c96cd6acb96"}
Share your thoughts. Click here