Marketing
October 13, 2020
A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Image credit: Prada, Shutterstock
{"ct":"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","iv":"56f8b45f1d2f9b96c2fc0271f6c9a413","s":"81c726e3d5631524"}
Share your thoughts. Click here