Marketing
October 6, 2020
Most luxury brands have faced challenges and disruptions from the ongoing COVID-19 crisis. But, in many cases, most of their problems are homemade. Image credit: Shutterstock
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","iv":"ea45503fdcd6002ae30c55e2c35ae79d","s":"042170b57a6d0c34"}
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