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Dec. 23, 2024
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Marketing

Omnichannel is still the future of consumer buying: Forrester

October 2, 2020

Snapchat users can now use AR tech to virtually try on Gucci footwear to see if they like the merchandise and then have the option to buy it directly from that location. Image courtesy of Gucci Seamless omnichannel experiences are still the future of shopping. Image courtesy of Gucci

 

By Sarah Ramirez

NEW YORK – Digital engagement and values-based strategies will be vital for brands to reach the consumers of the future.

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  1. Happy Holidays!
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Mood of global millionaires in the pandemic-era
  4. Preloved items from Hermès hold highest resale value: The RealReal
  5. Luxury Unfiltered: When brands fall spectacularly short on client service
  6. World's largest RH gallery opens in Newport Beach
  7. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  8. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  9. Ginori 1735 spotlights holiday tradition
  10. Welcome to the new Luxury Daily
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