Marketing
September 29, 2020
The pandemic has forced all brands to question everything, and luxury brands, now more than ever, must think holistically about the luxury experience. Image credit: Shutterstock
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","iv":"34b3626bbafcbde56d976f0f0f841ad7","s":"f6e61ef263e7ce85"}
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