Marketing
September 25, 2020
Chinese consumers are changing fashion and retail, and modern technologies and analytics are helping brands develop smart models of buyer behaviors. Image credit: Shutterstock
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","iv":"a0098d538b01c30855b712466f0e2551","s":"2208b57621b1faa3"}
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