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Nov. 22, 2024
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Jewelry and watches

IWC shares founder’s origin story in cinematic campaign

September 28, 2020

James Marsden stars as IWC founder F.A. Jones. Image credit: IWC Schaffhausen

 

By Sarah Ramirez

Swiss watchmaker IWC Schaffhausen has released a new installment of its “Born of a Dream” film campaign, this time sharing the true story of its founder.

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