Marketing
September 23, 2020
Consumers have varying perceptions of health and financial risks during the pandemic. Image credit: Unspalsh
By Sarah Ramirez
As people have grown more accustomed to living amid the coronavirus pandemic, marketers still face challenges in effectively communicating with consumers who continue to crave a return to “normalcy” while navigating persistent health risks.
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","iv":"d792aa51b27840eaf8e1041f6ee3738d","s":"08ea186ec85f9b49"}
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