Marketing
September 22, 2020
Reducing prices is the easiest of all marketing measures and can be done in seconds. But it is a terrible idea, especially in luxury. Image credit: Alyx
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","iv":"393a7ed790d964987043f9ca1758e726","s":"0d8289ec55e276b3"}
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