Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
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","iv":"5287b969d50246b3f80f7e13c8ad0739","s":"bf45d4b1e96307d9"}
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