Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
{"ct":"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","iv":"4f0734eff97d3b93e20368492e16121c","s":"6041c6be03892094"}
Share your thoughts. Click here