Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
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","iv":"d5dc5a9bb343f3fe2611db95802b5a79","s":"8006a2fcc6ee4926"}
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