Marketing
September 8, 2020
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Image credit: Louis Vuitton
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","iv":"d52f2e9886584c97e9388c7130d9950a","s":"b1192ae6170a07ad"}
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