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Nov. 22, 2024
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Apparel and accessories

How niche brands create social media sales in China

September 4, 2020

This summer, the niche bag and accessories label By Far took Chinese social media by storm thanks to excellent branding via social sales platforms. Image credit: By Far This summer, the niche bag and accessories label By Far took Chinese social media by storm thanks to excellent branding via social sales platforms. Image credit: By Far

 

By Amber Ran Bi

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Louis Vuitton opens applications for biennial Watch Prize
  4. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Roche Bobois furnishes boutique resort in Turks and Caicos
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Women now represent 13pc of global billionaire class: Altrata
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. 2024: The challenge for luxury amid global and regulatory changes
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Hublot nods to tennis champion Novak Djokovic with custom chronograph
Louis Vuitton opens applications for biennial Watch Prize